(From ShelfAwareness 12/20/2011)

Groupon’s Anti-Amazon Price Check Promotion

Like eBay’s deal offering consumers a discount for purchases in some bricks-and-mortar stores (Shelf Awareness, December 19, 2011), Groupon is offering a promotion that rewards customers who buy in physical stores. Under the Groupon plan, customers receive $10 in Groupon cash if they buy a Groupon deal in a bricks-and-mortar store before December 24.

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